Sunday, May 24, 2020

Organizational Structure Of A Corporation - 1197 Words

Appex Corporation When Ghosh joined Appex, he walked into a company full of chaos with no definable structure. The rapidly growing company was ill-equipped to manage its growth at the rate it was expanding. There were no formal policies or structures in place to manage this exponential growth. As the number of products increased the lack of structure became more pronounced. The work became mostly crisis management, leading to a decline in customer focus and production. Additionally, finances were not managed with any planning or structure causing Appex to lose money rapidly. Ghosh, eager to test his skills, attempted several organizational structures to stabilize Appex. Circular Structure Circular structure is a nonhierarchical organization structure with the senior executives in the center. The circle centers on the executives, followed by the managers, then employees, and then the customers. Ghosh used this system as an attempt to create a continuous flow of information through the organization. One problem identified was that current employees could not relate and new hires did not understand. New hires looked for a hierarchical structure to understand the flow of power for decisions and their performance evaluation but were unable to identify such within this organizational structure. Additionally, this structure did not formalize any type of business planning. Horizontal structure The horizontal structure is the traditional vertical organizational structureShow MoreRelatedOrganizational Structure Of The Atha Corporation Essay1694 Words   |  7 PagesOrganizational Structure Human Resources Functional Area As the Atha Corporation grows changes will need to occur to the structure of each functional area. Within H.R. we added two more Human Resource Generalists. These generalists will simply be used for management to delegate more tasks and take on the goals planned. One new generalist will focus on culture, incentives, welfare and safety, and employee counseling. The other will focus on recruiting, building space planning, performance managementRead MoreOrganizational Structure, Culture, And Theory Of A Corporation Essay1042 Words   |  5 Pagesorganizations. I will compare organizational structures, cultures, and theories between the specified healthcare organizations. I will then discuss challenges and opportunities for improvement. I will use these concepts to exemplify my learning process through prospective leadership plans, which could improve my healthcare organization. The organizational structure, culture, and theory of a corporation can directly influence a healthy work environment. The organizational structure defines the arrangementRead MoreCostco Wholesale Corporation s Organizational Structure1500 Words   |  6 PagesCostco Wholesale Corporation’s organizational structure is based on the company’s current operation and locations as well as the market. The organization structure is the shape to connect different organizational components to address the business needs. Costco’s organizational structure active enables the management of operations in different markets. Even though Costco is the biggest membership warehouse club in America, and designed it structure for success in the management of it business inRead MoreOrganization Structure of Intel1137 Words   |  5 Pagesï » ¿Intel Organization Structure: Intel Corporation is the largest manufacturer of semi-conductor chip across the globe based on its revenue. The American global technology firm was founded in 1968 and is the inventor of a series of microprocessors that are commonly found in many personal computers. The firm is also a producer of network interface controllers and integrated circuits, embedded processors, motherboard chipsets, graphic chips, flash memory, and computing and communications devices. TheRead MoreEssay about Organizational Structure- Mgt/2301127 Words   |  5 PagesOrganizational Structure Martha Miranda MGT/230 6/20/12 Kelley Parker Abstract The central thesis of this paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonaldsRead MoreTechnology and Organizational Structure1744 Words   |  7 PagesTechnology and Organizational Structure Wanda Armour University of Phoenix Technology and Organizational Structure This paper represents the research on how technology interacts with organizational structure. Two companies will be identified to compare and contrast their organizational structures. A matrix will be included to summarize the findings. Introduction Organizational structure in today’s complex multi-dimensional organizations is the connection that holds the infrastructure togetherRead MoreSony - Organizational Behaviour1585 Words   |  7 PagesIntroduction This report has been prepared towards the completion of the Organizational Behavior Case Study 1. The report is an evaluation of the organization structure implemented in Sony when Howard Stringer joined as CEO in October 2005. The transition Stringer made of Sony’s organization structure was from Transnational structural to a multidivisional structure. Hence, this transition has been analyzed in detail. In conclusion, it can be seen that the stock share value has increased during 2005-2007Read MoreWhat Is 3m Corporation?1176 Words   |  5 PagesWhat is 3M Corporation? Founded in 1902 in a little town on the shores of Lake Superior, 3M started out in the mining business as the Minnesota Mining and Manufacturing Company. Today, 3M is a multinational powerhouse, with more than $20 billion in annual sales across a product line 50,000 deep, from adhesives to optical film. It boasts 22,800 patents, many derived from its 15 percent program. The program has been key to 3M s business strategy and could be a model for other companies eager to innovateRead MoreA Case For A Company1705 Words   |  7 Pagesare roughly about 6 million different types of corporations in the US, this is about 17% of all US businesses but generate 81% of all sales (Griffin 91). Corporations are legal status as separate entities, property rights and obligations, and indefinite life spans. Corporations can be all different sizes. It does not have to be a huge company like Walmart or Apple in order for it to be considered a corporation. I found it interesting that in a corporation you can invest in a stock for a certain amountRead MoreHome Depot Case Study1456 Words   |  6 Pagesin businesses know which form of authority is appropriate during certain stages of the organizational development. Having the wrong type of structural authority can be detrimental to the growth of a business and can have a potentially fatal effect to the organization as a whole. By closely examining the principles of each type of organizational authority, one can more effectively decide which type of structure is most appropriate for the company. The first step in knowing what type of authority

Thursday, May 14, 2020

Hammarabis Law Code Essay - 789 Words

Hammarabis Law Code Many people may not know it, but they have heard part of Hammurabis Law Code before. It is where the fabled eye-for-an-eye statement came from. However, this brutal way of enforcing laws was not always the case in ancient Mesopotamia, where Hammurabi ruled. The Laws of Ur-Nammu are much milder and project a greater sense of tolerance in an earlier time. The changing Mesopotamian society dictated this change to a harsher, more defined law that Hammurabi ruled from. It was the urge to solidify his power in Mesopotamia that led Hammurabi to create his Law Code. It must first be noted that the Laws of Ur-Nammu were written some time around 2100 B.C., around three hundred years before Hammurabis Code.†¦show more content†¦One law stated that if someone severed the nose of another man with a copper knife, he must pay two-thirds of a mina of silver. Another contains that if a man proceeded by force, and deflowered the virgin slave-woman of another man, that man must pay five shekels of silver. According to these laws, the crimes of assault and rape were reduced to payment for injury. Hammurabis Code was not nearly as forgiving. While The Laws of Ur-Nammu doled out fines as penalties, Hammurabis Code delivered death for many crimes. Hammurabi also has a much different view concerning the treatment of rape: If a man violate the wife of another man...and sleep with her and be surprised, this man shall be put to death, but the wife is blameless. Also, assault was no longer punishable by just a fine: If a man put out the eye of another man, his eye shall be put out. Death was a sentence for false accusations, theft and robbery, bad construction, kidnapping, as well as many other offenses. By the time of Hammurabis rule, Mesopotamia had formed its own identity. While it remained a land where most any person could be accepted, the time for regulating the territory had come. These laws were just one part of an effort to create an organized nation-state by Hammurabi. After conquering various city-states to secure his rule, he created a new power center in Babylon to keep the supporters of previous power centers atShow MoreRelated Justinian I Essay1453 Words   |  6 PagesJustinian had a very significant role in world history. There are many things that are overlooked when speaking of Justinian. For instance, Justinian was a great architect. Many times we overlook the little characteristics of Justinian and we focus on the code of Justinian. Justinian was born a barbarian, probably born of Slavic parents in Illyia. We know nothing of his early years except that his uncle adopted him. His uncle was Justin I, the emperor of Constantinople. Then in 527 A.D., Justin made Justinian

Wednesday, May 6, 2020

Employment Law - 3285 Words

------------------------------------------------- Employment Law Assignment 1 June 22, 2016 June 22, 2016 Employment Law: Assignment 1: Question 1: (A)(i) Maternity Leave Employee’s that become pregnant, are entitled to take maternity leave. This entitlement, extends to all female employees, regardless of how long they’ve worked in the organisation, or number of hours worked each week. It is possible to avail of further unpaid maternity leave. The Maternity Protection Act 1994, provides statutory minimum entitlements in relation to maternity at work, including maternity leave. Pregnant female employees, are entitled to 26 weeks’ maternity leave, with 16 further unpaid maternity leave. Entitlement to†¦show more content†¦Question 2: (i) Part-time Work The Protection of Employees (Part-Time Work) Act 2001, is the legislation that protects part-time employees in Ireland. This act protects part-time workers, because of the following: 1, Part-time employees cannot be treated less favourably than a comparable full-time employee regarding conditions of employment 2, All employee protection legislation applies to a part-time employee in the same manner as it already applies to a full-time employee. Any qualifying conditions that apply to a full-time employee in any of that legislation also apply to a part-time employee. 3, This Act abolishes the requirement that a part-time worker should be in the continuous hourly employment of the employer for not less than 13 weeks and should normally be expected to work not less than 8 hours per week. The calculation of continuous service for the purposes of entitlement under the unfair dismissals and redundancy legislation still applies. Therefore, a part-time employee will still be required to have 12 months’ continuous service with their employer from the start of the employees employment. (ii) Fixed-term work The Terms of Employment (Information) Act 1994 requires that employees with a fixed-term contract get written notice of the expiry date. The Protection of Employees (Fixed-Term Work) Act 2003 applies to most employees on fixed-term contracts. Employees on fixed-term contracts have broadly similar rights to those onShow MoreRelatedEmployment Law3466 Words   |  14 Pagesï » ¿ EMPLOYMENT LAW Introduction The aim of this Assessment is to demonstrate an understanding of employment regulation and how it is enforced. Other areas covered include; how to manage recruitment, manage issues relating to pay and working time lawfully and how to ensure that staff are treated lawfully when they at work. Finally it will cover managing performance and disciplinary matters lawfully. Activity 1 The purpose of Employment Law is to provide legal protection to employees and employersRead MoreEmployment Law831 Words   |  4 PagesIntroduction: The purpose of this paper is to analyze the USA employment regulation after a merge has occurred globally. This position paper is going to brief the audience globally on the USA employment laws and regulations but not limited to Sexual harassment, Wage and Salary Legislation, Recruitment, Interviewing, Affirmative Action, Equal Employment and the ADA. This paper will go over the history of a few of the important acts that have been passed over the years to protect employees in theRead MoreAt Will Employment Law1374 Words   |  6 PagesAt Will law was situated into place to safeguard both the employee and the employer. By creating the employment at will law; both the employer and employee are able to cancel the contract at any time without consequence. â€Å"Employment at-will means that employers are able to terminate ones employment at any time, for any cause - with or without notice†, Rogers, S. 2012. By the late 1800’s the doctrine â€Å"At Will Employment† was established in the United States. The principle was valued at firstRead MoreThe Employment Laws1657 Words   |  7 PagesIntroduction The purpose of this research is to prove that the employment at will doctrine does not protect the employee population in the United States. The fact that if you look at the way the doctrine is written it protects the employers and firms, and this as a result creates discrimination. This in itself creates an unsafe and sometime unstable work environment because of the potential for high turnover, costly training, and low morale amongst employees. There are certain factors that mustRead MoreEmployment Law703 Words   |  3 PagesIn every country there are many federal, state and local laws that influence workplaces, and it is important for employers to follow these laws in order to understanding their responsibilities, and create a harmonious workplace. These laws guarantee rights in the workplace such as hours of work and overtime pay, minimum wage, pay, safe workplace, vacation time and vacation pay, public holidays, coffee and meal breaks, pregnancy leave and parental leave, personal emergency leave, family medical leaveRead MoreEssay on Employment Law1370 Words   |  6 PagesEmployment Law The purpose of this paper is to analyze a specific, hypothetical employment situation encountered and to include the information regarding employment conflicts, questions, grievances, lawsuits, etc., in terms of how the situation was handled or resolved.  Ã‚  Employment conflicts are a constant issue everyday in any organization; it is how you handle them both legally and professionally that counts. Employment Law Situation In this situationRead More Employment Law Essay1760 Words   |  8 PagesIntroduction In many countries the state’s role in employment relations is not something that can be ignored. The state, which is characterized by a set of institutions made of the executive, legislature, the judiciary, the local government and the police, is a system of political domination that exercises power with the legitimate usage of violence, money supply and taxation. The presence of the state in any aspect of life of its citizens is pervasive, whether it is through macroeconomic policiesRead MoreThe Employment Laws Of The Workplace974 Words   |  4 PagesWith the modern complexity of employment laws, the necessity for recording a conversation or meeting in the workplace often presents itself. With today s technology, the opportunity presents itself more easily than ever before. However, because employees rights of privacy are severely limited in the workplace, what, if anything, may an employee legally record in the workplace? Any lawful permitted use of electronic recording devices by employees in the workplace will likely be for protected concertedRead MoreEmployment Law5000 Words   |  20 PagesQ1 – Understand the purpose of employment regulation and the way it is enforced in practice. Explain the purpose of employment law and how it is enforced. Describe the role played by the tribunal and courts system in enforcing employment law. Include how cases are settled before and during formal legal proceedings. (1.1, 1.2, 1.3) 1.1 – Explain the aims and objectives of employment regulation Employment law dates back to the 14th century, with the first labour legislation, the Ordinance of labourersRead MoreEmployment Law Essay1288 Words   |  6 PagesEmployment Law Introduction; To what extent does the obligation to maintain mutual trust and confidence ensure fair dealing between the employer and employee in respect of disciplinary proceedings, suspension of an employee and dismissal? Mutual trust and confidence:- There are certain duties that an employer has to apply to its employee. This is to obtain a mutual obligation of trust and confidence between each other. A duty of cooperation is owed

Tuesday, May 5, 2020

Quadcopter Hardware Implementation Project

Question: Describe about the Quadcopter Hardware Implementation Project? Answer: Introduction A quadcopter or a quadrotor helicopter is a helicopter with multiple rotors, which uses four rotors or motors to perform the upliftment operation. To propel the Quadcopter, the four motors or rotors are used, with propellers attached to the motor axis. Quadcopter has two fixed pitched propellers, which are identical: two anticlockwise and two clockwise. They are used to control torque and lift by varying the RPM of the rotors. In this project, a quadrotor helicopter has been designed, and its hardware has been implemented. The report describes the designing and development part in details. The materials used has also been discussed in the report. The quadcopter so developed, is a working model and take a successful flight. Quadcopter finds a variety of applications in various fields. Some of them are: 1. Research Uses In research purposes, the Quadcopter is used to study the physics and aerodynamics. 2. Military Use Military finds an extensive use of Quadcopter. It is used for surveillance and reconnaissance. They are commonly referred to as drones here. They can perform risky tasks as they are unmanned. 3. Commercial Use The commercial use of Quadcopter has been emerging extensively. They are used for HD photography, for video coverage of events, delivery system to remote locations etc. Many more uses are planned in recent future. Implementation Main Design and Working The rotors of the quadcopter are used to produce thrust. Torque is also produced by them, which is about the centre of rotation. The drag force produced is opposite to the direction of light of the quadcopter. Fig. Torque on each motor on the quadcopter If all rotors are spinning at the same angular velocity, with motors 1 and 3 rotating clockwise and rotors 2 and 4 counter clockwise, the net aerodynamic torque, and hence the angular acceleration about the yaw axis, is exactly zero, which implies that the yaw stabilizing rotor of conventional helicopters is not needed. Yaw is induced by mismatching the balance in aerodynamic torques (i.e., by offsetting the cumulative thrust commands between the counter-rotating blade pairs). Materials Used The main materials needed for building a quadcopter are: propellers, frame, and motors/rotors. In our project, we have used a hybrid combination of plastic and wooden frame. The frame have been crafted out from a sheet of light weight wood, and have been designed according to the need. The propellers are made of plastic, and are of fixed pitch. They are durable and good for the project. Very high RPM brushless DC motors have been used in the project as rotors. Fig. Propellers Fig. Li-Po battery The battery is the most important component in a Quadcopter. The battery used in our project is a Li-Po battery, which is rechargeable. The battery has to be powerful enough to give the Quadcopter the desired time flight. Result The quadcopter has been designed and implemented on the hardware successfully. The quadcopter takes the flight like it should, and can be manually controlled. It has a microcontroller embedded in it, and it can be programmed to work on its own. The battery once charged can be used to fly the quadcopter for about 15 minutes. Better battery can be used to make it fly for longer durations. The flight dynamics and flying can be controlled by controlling the rotors separately, or in pairs. Evaluation A very light weight material has to be used for the quadcopter frame. We have used a combination of plastic and wood. But instead, if we used the whole body made of light weight plastic, it would have been lighter. The se of carbon fibre material is also recommended. It is a very light material, and hence, perfect for the small quadcopter project. It is also very sturdy and can be used to carry weights with the quadcopter as payload. These weight can be camera or GPS devices, or such instruments, if we wish to extend the project further and make it more useable. The use of better battery is also recommended. Through, the battery should be always Lithium ion polymer battery, as it can provide a steady current for a longer duration of time. If the battery has more mAh rating, it could provide current for longer duration, and hence, the quadcopter could take longer duration flights. Also, if we wish to extend the project by integrating other peripherals like camera or GPS device to the quadcopter, a better battery would be needed to power such a device too. The quadcopter can be made wireless by using and integrating a wireless device with it, like Wi-Fi device or a Bluetooth device. Most popular device used with quadcopter are ZeegBee, which are should distance wireless devices. They can be easily integrated and programmed with our project. The project doesnt require any special maintenance. Though, the battery, if not taken proper care of, can become useless after some time. So, it should be properly turned off and disconnect after every use. The charging and discharging cycle should also be kept in mind. Conclusion The quadcopter has become a very important field of research and development. It has been expected to take over many important activities like delivery system, and extensive use in defence. We have successfully developed and implemented the hardware of a Quadcopter in this project. The functionalities of the developed project is: it can take a flight, change direction, change altitude, rotate.

Saturday, April 4, 2020

Lego.Com Case Study Essays - Lego, Lego.com, Robot Kits,

Lego.Com Case Study Lego Mindstorms The non-commercial website Lego.com has been an enormous success providing Lego with a strong presence on the Internet. However, implementing a website capable of handling sales transactions requires a great deal more than a non-commercial site. The firm has implemented an ERP system which may provide some technical support for the website. The details of the ERP system are unknown at this time; however, the goal of implementing the system was to optimize the supply chain from production to distribution, which will be a significant opportunity for the E-Commerce project. Another important consideration is incorporating the ERP system into the E-Commerce transactions so that separate systems and processes are not necessary. The Lego company enjoys worldwide brand recognition; ranking 5th in the global toy market behind such giants as Mattel Hasbro Sega and Nintendo. The Lego.Com website is among the top 10 sites for children. Both of these factors represent a significant strength for the firm over competitors. The firm has traditional sold to retailers and other middlemen and has little experience in direct consumer sales. This has been the case in the past the typical buyer of Legos products are not the consumers of the product. The firm currently generates 5 % of total sales from the catalog sales of its products. The catalog operations may provide supporting resources for direct sales logistics and experience in direct consumer sales. The firm has both financial and employee resources to support the E-Commerce implementation. Legos philosophy underlies all company activities and supports to a large degree their branding strategy. The Lego vision Idea, Exuberance and Values requires that all Lego products stimulate childrens imagination, creativity, and are high quality products. The LEGO MINDSTORMS products as all products in Legos offerings align with the firms overall philosophy and represent a strength for the company. However, the E-commerce site must handle sales in a way that supports the firms philosophy; such as quality service, creativity, and the belief that children are the vital concern. The LEGO MINDSTORMS product line already meets the standards; however, the website and the entire process including marketing to order fulfillment must be carried out in the traditional Lego philosophy. Throwing away the ideas, the philosophies and the definition of the Lego company which has in the past proven very successful for the company in any Lego E-Commerce website or operation is a mistake. This stren gth separates Lego from the other 2 billion sites on the web that could sell blocks of some type of Legos own products. Lego has a global supply chain already in place and includes processes of planning, production, distributing and logistics. The E-Commerce project will impact distributing and logistics because of the differences in delivering to consumers versus delivering to retailers and other distributors. Delivering the product on time and correctly is a main priority of the E-Commerce site and can prove to be a strength or a weakness. Currently Lego, Inc. has companies and offices in 30 countries and covers 6 continents providing a great deal of resources needed for both the selling to consumers and perhaps some of the infrastructure existing can support the Lego Mind storms e-commerce sites. Many issues arise from Legos target market being largely children. The first problem is moving from a child wishing to buy a Lego product to a parent paying for the product. Many ethical and legal issues must be addressed when marketing to children. One possible way of dealing with these sensitive issues is to allow parents to customize the web site and pre pay purchases using gift cards. Two advantages result from this strategy; the first is giving parents control over what products and information is available to the children. For example, a parent may decide to restrict the product catalog to the lower cost products and products that offer more of an educational experience. The other advantage is that this strategy will address payment issues. A further advantage coming from allowing the children to do their own shopping on the Internet is providing a fun experience to the child. The American market should be the starting point for the firms e-commerce efforts because of complexity of infrastructure in terms of logistics, marketing, legal issues,

Sunday, March 8, 2020

Free Essays on The Pros And Cons Of Technology

Anthony The Pros and Cons of Technology In today’s fast paced world, technological progress, changes, and advances are happening everyday. Occasionally the technological progress, changes, and advances are both good and bad. Certain people, like Dick Armey, in â€Å"How Technology Increases Freedom† feel technology advances are great and will help us now and in the future. Others, like the writers of the article called â€Å"Uncle Sam and the Watching Eye,† think that technology is beginning to invade our privacy. However, what I think is that technology is going to help the world more than is going to hurt it. I believe that one of the most astonishing technological breakthroughs in this world today is the personal computer. If everyone would just think about how much a computer helps us, we would appreciate it more. I can do so many amazing things with a computer. I can do my homework, talk to a friend at a chatline, or play the latest video game, all on a computer. Computers are becoming more smaller, faster, and better everyday. What makes a computer so great is the World Wide Web or the Internet. The Internet is so huge in this day and age. People can do almost everything on a computer. â€Å"People can make a phone call over the Internet† (Armey). The Internet allows people to shop for a new or used car and shoes, plus order a pizza online. The only thing that is wrong with the Internet is people’s privacy is jeopardized. that . Since the terrorist’s attacks on September 11, the government has wanted to shut down terrorism. They say the way of doing that is to check and put surveillance on citizens e-mail accounts. By doing that, the government can look for anything that can stop criminal and terrorist activity. â€Å"Uncle Sam and the Watching Eye,† talks about it. In the article, Cindy Cohn of the Electronic Frontier Foundation, a civil-liberties group based in San Francisco notes that, â€Å"Internet w... Free Essays on The Pros And Cons Of Technology Free Essays on The Pros And Cons Of Technology Anthony The Pros and Cons of Technology In today’s fast paced world, technological progress, changes, and advances are happening everyday. Occasionally the technological progress, changes, and advances are both good and bad. Certain people, like Dick Armey, in â€Å"How Technology Increases Freedom† feel technology advances are great and will help us now and in the future. Others, like the writers of the article called â€Å"Uncle Sam and the Watching Eye,† think that technology is beginning to invade our privacy. However, what I think is that technology is going to help the world more than is going to hurt it. I believe that one of the most astonishing technological breakthroughs in this world today is the personal computer. If everyone would just think about how much a computer helps us, we would appreciate it more. I can do so many amazing things with a computer. I can do my homework, talk to a friend at a chatline, or play the latest video game, all on a computer. Computers are becoming more smaller, faster, and better everyday. What makes a computer so great is the World Wide Web or the Internet. The Internet is so huge in this day and age. People can do almost everything on a computer. â€Å"People can make a phone call over the Internet† (Armey). The Internet allows people to shop for a new or used car and shoes, plus order a pizza online. The only thing that is wrong with the Internet is people’s privacy is jeopardized. that . Since the terrorist’s attacks on September 11, the government has wanted to shut down terrorism. They say the way of doing that is to check and put surveillance on citizens e-mail accounts. By doing that, the government can look for anything that can stop criminal and terrorist activity. â€Å"Uncle Sam and the Watching Eye,† talks about it. In the article, Cindy Cohn of the Electronic Frontier Foundation, a civil-liberties group based in San Francisco notes that, â€Å"Internet w...

Friday, February 21, 2020

Case study Example | Topics and Well Written Essays - 500 words - 65

Case Study Example It has been very aggressive in its profit responsibility; using its programs and projects as means of communication to showcase its products and services to a larger population. This has demonstrated to be even more effective than the traditional way of holding advertising campaigns. The overall mission of Toyota is to contribute to the society and the economy by producing high-quality products and services. This is achieved through the Toyota way, which is a philosophy, built on five principles: challenging long-term visions and approaching them with creativity, Kaizen i.e. continuously improve business processes. Genchi Genbustu which, means going to the source to verify the facts in order to make accurate decisions; stimulating teamwork and performance and finally respect for the others and the environment by responsibility for it. Thus, Toyotas concept of sustainable mobility is key to achieving the Toyota way, which believes in respecting the atmosphere, and taking care of it. The Toyota National Parks project has been very successful. Parks included in this partnership are Yellowstone National Park, Great Smoky Mountains National Park, Everglades National park, the Golden Gate Bridge Foundation, Yosemite National park, the Grand Canyon and the Santa Monica National Recreational reserves. The program tries to engage with the visitors at the park personally and expose them to Toyota’s hybrid vehicles which when used in a natural setting are able to receive messages about sustainable mobility. A corporate image study which was recently conducted shows that Toyota ranked highest among its competitors namely Toyota, Honda, Ford and GM when it came to indicators such as ‘Leader in High MPG’, ‘Leader in Technology Development’, ‘Environmentally Friendly Vehicles’ and in the ‘Wins Environmental Awards’ (107). I would suggest that Toyota gets involved in even more activities that raise environmental-friendly awareness. They should be proactive